BrandArena: Chelsea Vs Tottenham: Most socially engaged League Cup final

Tuesday 3 March 2015

Chelsea Vs Tottenham: Most socially engaged League Cup final

Sunday’s Capital One Cup final between Chelsea and Tottenham Hotspur has been declared the most socially engaged League Cup final ever by the Football League.

A record number of over 200 territories covered Sunday’s final, meaning it was available to watch for over a billion people.
Chelsea left League Cup. Image credit: AP Photo
There was huge levels of fan engagement in the build-up to the game, driven by the Football League’s #OwnTheArch campaign, which allowed Chelsea fans to compete with Spurs fans ahead of the match to decide the colour of the Wembley archon the day of the final.

Fans could do this by tweeting either #ChelseaAtWembley or #SpursAtWembley, with over half a million votes cast in the build up to the match. Despite losing 2-0 on the pitch, Tottenham Hotspur fans narrowly claimed the arch with 51% of the votes, announced live from Wembley on Sky Sports News.

In addition to the two club hashtags, there were also 100,000 posts on Twitter using the #OwnTheArch campaign hashtag itself.

According to data provided by Kantar Media, the match was the most talked about sporting event on Twitter in the UK on Sunday, despite competition from the Ireland v England RBS 6 Nations match and Liverpool’s Premier League clash with Manchester City.

Other social media activity for the final saw supporters submit motivational messages for the two teams via the Capital One Cup official Facebook page, with one message for each team selected to be displayed in the tunnel as the last thing the teams saw before they walked out at Wembley.

On match day supporters around the world were given the chance to have their photo featured on the giant screens as Wembley by posting a #FinalSelfie on Instagram or Twitter, while fans also tweeted post-match interview questions that were put players.

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