BrandArena: Valentine's Day: Close-up Launches Cupid Games Campaign

Monday, 2 February 2015

Valentine's Day: Close-up Launches Cupid Games Campaign

Ahead of the forthcoming Valentine’s Day (February 14), Unilever Nigeria, producers of Close-up toothpaste has launched the Close-up Cupid Games campaign in Lagos, as it prepares the minds of its customers towards the celebrations.

Through the launch of a digital social interaction tagged ‘Cupid Games’, Nigerian youths and the young at heart will be getting closer and expressing affection at a time when closeness is in the air.

“The Closeup Cupid Game”, according to the organisers, “is a platform, where young Nigerians can meet and form new friendships. It is a very interesting and exciting game that is available to play both online via or via sms by texting Username+ Gender+ Age+ State of Residence to 20050 and is open to all Nigerians who are at least 18years old.”

The management of the brand said, the Cupid Games for Valentine is a platform for young individuals to express their feelings for that special person. The evening was graced with fun and excitement as musicians, Yemi Alade and Davido entertained the crowd with music.

Speaking on the modalities involved to participate in the game, the owners of the brand, in a statement, noted that, “During the course of the game, participants will demonstrate how far they can go for love by taking the challenge, which is in a form of a dare.

Top ten creative participants will be rewarded with exciting prizes like Beats by Dre headphones and get invites to Cupid Games grand event, where they get to hang out with Davido and Yemi Alade”.

According to the management of Unilever, the winner of the grand prize would get a power bike, while second and third prize winners would receive a pair of personalised Apple MacBooks and iPads, respectively.

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