BrandArena: Samsung goes ‘Beyond the Limit’ with its annual Africa Forum

Friday 20 February 2015

Samsung goes ‘Beyond the Limit’ with its annual Africa Forum

Samsung Electronics is introducing a range of products to the African market at the sixth annual Africa Forum in Antalya, Turkey, as the company continues to contribute to the continent’s ongoing transformation in the consumer electronics space.

Showcasing its commitment to the African market, Samsung will be presenting its latest flagship products to delegates over the course of the three-day forum.

The theme for Africa Forum 2015 is “One Beat – Beyond the Limit” and builds on Samsung’s intent to create change in Africa by bringing consumers’ desires to life through innovative products.

S.Y.Hong, president and CEO of Samsung Electronics Africa, highlights premium, innovation, convenience, insights and citizenship as the key words related to product innovation in Africa.

“Last year we introduced our intent into Africa: One Beat. It embodies the spirit of overcoming challenges and moving towards a vision of togetherness across the continent,” said Hong. “Part of this is remaining focused on providing our African consumers with innovative products that are driven by consumer needs and passions.”

SUHD TV Takes Picture Quality to New Heights

Samsung is showcasing an extensive range of SUHD TVs for the African market, which sets a new standard in premium UHD content. The launch of the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine, is innovative in every way, delivering superior picture quality with stunning contrast, striking brightness, spectacular colour and superb UHD detail. The SUHD re-mastering engine automatically analyses the brightness of images to minimise additional power consumption while expressing stunning contrast levels – producing images with improved contrast, elevated brightness two-and-a-half times brighter than conventional TVs and twice the colour adjustment points. SUHD TV’s nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology provides viewers with 64 times more colour expression than conventional TVs.

The SUHD JS9500 TV features a Grand Chamfer bezel design, adding more depth to the TV screen, and the elegant frame makes the display appear like a piece of art when mounted on the wall. Samsung will offer four new series of SUHD TVs to Africa, including the JS9500, JS9000 and JS8000, each introducing a number of features, tailor-made to match the lifestyles of users in the region.

Users will be able to enjoy African Cinema Mode, which provides an optimised viewing experience for African cinematic content, as well as Ultra Clean View for crisper picture quality; More TV Plus for easy content transfer and Review, which records TV programs by capturing still images every 5 seconds with full audio. Samsung has also partnered with eNCA to provide users with easy access to Africa’s latest news, and is working with SuperSport to offer sports highlights and live scores. Users also have access to premium lifestyle application, ONTV.

From 2015, all new Samsung Smart TVs, including the SUHD line-up, will be powered by Tizen, an open source platform that supports web standards for App TV development. Most importantly, it ensures that consumers will have access to a much broader range of Smart TV content and services.

New Premium Audio line-up

Samsung is bringing innovative audio products to Africa, giving consumers a more dynamic, surround sound audio experience.

The expanded Curved Soundbar line-up features a sleek design that complements Samsung’s Curved TVs, providing an immersive listening experience. The HW-J8500/J8501 Soundbar offers an enhanced sound experience thanks to 9.1 channel audio, centre and side speakers, and Samsung’s Multi-Air Gap speaker unit in the subwoofer.

The WAM7500 and WAM6500 speakers, developed in Samsung’s audio lab in California, deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology.

Monitor innovation and design

Samsung will showcase a full line-up of innovative monitors at the Africa Forum in Antalya. The cutting edge solutions include curved and UHD monitors, in the SE790C, SD590C, UD970 and SD850 range.

The award winning SE790C will be showcased in Antalya, and has an optimised curvature, ultra wide quad HD resolution and a superior contrast ratio. The SD590C curved monitor also features an advanced eye mode for seamless and rich multimedia consumption.

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