BrandArena: Kanye West Debuts More adidas Yeezy Collections at New York Fashion Week

Sunday 15 February 2015

Kanye West Debuts More adidas Yeezy Collections at New York Fashion Week

Fashion Show went down during New York Fashion Week on Thursday, February 12, alongside streams in theaters all over the world as Kanye West’s debuted more adidas Yeezy collections.

During the exclusive show he debuted a previously unseen low top variation of the adidas Yeezy Boost, in both white and black colour-ways as well as a fairly classic duck boot model.

The show was conceptualized by West in close collaboration with renowned contemporary artist Vanessa Beecroft. Upon entering the venue, guests were lead into a dimly lit room, where 9 rows of models stood stoic. As lights turned on with blinding intensity, each row of models progressed forward, lending the audience a full view of the clothes.

"No one transcends music and fashion like Kanye West," said Arthur Hoeld, general manager for adidas Originals. "He is a cultural icon like no other and brings a completely new expression to designing shoes. The YEEZY BOOST is the first sneaker that brings Kanye's unique creativity and individuality to the forefront of its design. It will be highly sought-after and we expect to see unprecedented excitement when we release it in New York during one of the most exciting times for fashion, sports and culture."

The YEEZY BOOST will be released in New York on February 14th, against the backdrop of Fashion Week and the NBA All-Star Game. Reservations for select adidas stores, Foot Locker and Champs locations can be made prior to release day through the adidas Confirmed app, a first-of-its-kind sneaker reservation app that will change the way the industry goes to market by simplifying the reservation process and putting consumers first. Limited pairs of the YEEZY BOOST will be available at other select retailers in New York.

Bringing to life the ultimate in music, culture and fashion from Kanye, the YEEZY BOOST is his first collaboration with adidas Originals. The limited-edition trainer, which will debut later this month, is exquisitely designed featuring beautiful yet simple materials. The silhouette transcends footwear trends and champions the next way of thinking about sneaker fashion. Featuring adidas' coveted boost cushioning technology, the YEEZY BOOST will combine the ultimate in comfort and performance with high-end style.

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