BrandArena: How the #Oscars unfolded on Twitter

Thursday 26 February 2015

How the #Oscars unfolded on Twitter

On Monday, the stars shone brightly in Hollywood for the 87th Academy Awards (@TheAcademy). And as a vast array of actors and makers celebrated their year of filmmaking, the rest of the world celebrated alongside them on Twitter.
The show was filled with moments of laughter, triumph and reflection as host Neil Patrick Harris (@ActuallyNPH), top performers and A-list talent took the stage. Here are the memorable moments that drove the largest spikes in conversation, measured in Tweets per minute (TPM):
  1. @LadyGaga performs, is joined by Julie Andrews
  2. Alejandro Iñárritu wins Best Picture for “Birdman”
  3. @PattyArquette’s acceptance speech for winning Best Supporting Actress
Throughout the evening, film fans turned to Twitter to convey their passions and share real-time reactions. The most Tweeted-about nominees/performers were:
  1. @LadyGaga
  2. @PattyArquette
  3. @JohnLegend
While performances and fashion always garner attention during Oscar night, at the end of the day it’s still about the movies. Here are the films that got the most mentions on Twitter:
  1. Birdman
  2. The Grand Budapest Hotel
  3. Boyhood
As the celebration and around the Dolby Theater buzzed with anticipation, surprise and triumph, so did we all. Here’s an embeddable heat map showing how the #Oscarsconversation unfolded across the world:
A Twitter GIF Mirror in the Architectural Digest Greenroom went where the cameras could not, gathering exclusive moments with the A-list:
Lastly, the night wouldn’t be complete without the behind-the-scenes action and candor from the celebrities themselves — both “seat-Tweeters” (those who Tweet from their seat in the audience) and “couch commentators” (those at home). Here’s a selection of their take on the evening:

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