BrandArena: Facebook’s Active Advertisers Hit 2 Million

Thursday 26 February 2015

Facebook’s Active Advertisers Hit 2 Million

Social media giant Facebook on Tuesday hit an active 2 million advertisers - a 33 percent increase from the 1.5 million it had in July 2014.

The vast majority of the advertisers, defined as those that have placed an ad on the social media platform in the last 30 days, represent small- and medium-sized business owners.

“Small business owners are really hard to reach and they are not tech savvy usually,” Facebook’s chief operating officer, Sheryl Sandberg, said in an interview. She added that 30 million small business owners have Facebook pages.

Facebook also launched a mobile app for advertisers to use to manage their campaigns.

Of Facebook’s newly acquired advertisers in the 2014 fourth quarter, 80 percent started by paying for a promoted post.

COO Sheryl Sandberg and CEO Mark Zuckerberg signed the post announcing the 2 million milestone, thanking “all the incredible entrepreneurs like you who are creating value for their communities.”

“Our mission is to make the world more open and connected, and an important part of that is helping people connect with businesses. Today, we want to express our thanks to you and all of our advertising partners — 2 million strong and growing every day. We’re going to keep working to serve you better, so you can continue creating jobs and opportunities in your community, and moving the entire world forward.”

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