BrandArena: Chelsea Sign Major Shirt Sponsorship Deal With Yokohama

Friday 27 February 2015

Chelsea Sign Major Shirt Sponsorship Deal With Yokohama

Chelsea FC has signed English football's second biggest shirt sponsorship deal - worth a reported  £40m per year - with a Japanese tyre manufacturer and will run from the first team through to youth level of the club.

This partnership is for an initial term of five years and begins at the start of the 2015/16 season.

Manchester United's seven-year deal with US car brand Chevrolet remains the biggest, worth around £50m per year.
Jose Mourinho shakes hands with Yokohama chairman Tadanobu Nagumo Photo: PA
Chelsea currently sit top of the Premier League and are in the last 16 of the Champions League, as well as the final of the Capital One Cup, taking place this Sunday.

The West London club are now one of the world's most recognised sporting brands with an estimated 500m fans and were the most watched English side worldwide last season with 31,000 broadcast hours.

‘It is an absolute pleasure to welcome Yokohama as our new Official Shirt Partner and we look forward to a successful relationship with them,’ said Chelsea Chairman Bruce Buck.

‘Chelsea and Yokohama are a perfect fit. Both are global organisations with a focus on performance and innovation, as well as having huge ambition and an unwavering culture of success.

‘We believe that Yokohama will play a key role in helping us drive our global expansion in international markets such as the US, where they have operated with distinction for many years. Also, of course, Chelsea having such an esteemed and historic Japanese company as our partner enables us to accelerate our development in their home market too.

‘We are also looking forward to working with Yokohama on our community projects around the world through the Chelsea Foundation, when together we can use the power of sport as a force for good. 

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