BrandArena: Orange, title partner of the Africa Cup of Nations in Equatorial Guinea for the 4th consecutive edition

Friday 16 January 2015

Orange, title partner of the Africa Cup of Nations in Equatorial Guinea for the 4th consecutive edition

On January 17, 2015, the Orange Africa Cup of Nations Equatorial Guinea 2015 will kick off in Malabo. The competition will take place over a three-week period in the cities of Bata, Malabo, Mongomo and Ebebiyín. This is familiar territory for the major African football event, since the country had already hosted the tournament with Gabon in 2012.

Orange is once again the title sponsor of the Orange Africa Cup of Nations, with participation by the teams of Cameroon, Côte d’Ivoire, the Democratic Republic of the Congo, Guinea-Conakry, Mali, Senegal and Tunisia, where the Group is established. Throughout the competition, the Orange brand will be visible in the stadiums of Equatorial Guinea and in the African countries in which the Group is present, with exclusive content for mobile phones and on the Web via Orange Football Club and the StarAfrica portal.

Bringing the stadiums to life

In the stadiums, Orange has created a special trophy designed to illustrate the unique link between the fans and the players themselves. The “Man of the Match” and the “Fan of the Match” trophies are built from a single, interlocking design. During each match, the most passionate supporters are invited to take part in the “Fan of the Match” photo competition. The winning supporter is then given the privilege to hand-over the “Man of the Match” award to the best player during a press conference following the match. Throughout the competition, 32 lucky fans will win the trophy and get the chance to immortalize the moment with one of Africa’s greatest football stars.

Click here to download pictures of the trophy:

Bringing the match-spirit into towns and cities across Africa

Numerous events and festivities will be organised held in African countries in which Orange is present to allow fans to experience the tournament live and share their passion for football. The “Orange Villages” will be set-up in major cities across Africa, with giant-screen broadcasts of key matches as well as the organisation of football-based video game competitions and photo contests bringing football into the digital world.

Orange’s commitment to football goes far beyond this sponsorship deal. The Group has actively supported the national football teams of Botswana, Cameroon, the Central African Republic, the Democratic Republic of the Congo, Guinea Conakry, Mali, Niger and Senegal for many years. This involvement in African football took on a new dimension with the signature of the partnership between Orange and the Confederation of African Football (CAF) in 2009, which made the Group the principal sponsor of the six major CAF competitions until 2016.

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