BrandArena: Octagon Europe Names New Vice President

Tuesday 13 January 2015

Octagon Europe Names New Vice President

Global sports and entertainment marketing leader Octagon has named Sebastian Smith as Executive Vice President. Smith will be responsible for driving the growth of Octagon in Europe, leading pan-regional strategy initiatives and supporting the agency’s multi-market clients.

In a statement by the company, Smith will serve as a member of Octagon’s regional management team and partner with Octagon’s Marc Brix, Managing Director Germany, and Tim Collins, Managing Director UK, to focus on driving market-specific business growth. Sebastian joins Octagon after a short period as a Partner at Redmandarin. Prior to that, Sebastian was an SVP at IMG, where he spent 10 years in a variety of leadership roles within IMG’s international consulting division leading several client relationships and business development across the network.

“Sebastian has developed a great reputation throughout the industry, so we are thrilled to have him join our team,” said Jeff Ehrenkranz, Managing Director, Octagon EMEI. “Sebastian’s experience across the sports and brand landscape make him a great asset. Coming off Octagon Europe’s strongest year in a decade, where we enhanced our creative, digital and strategic capabilities, Sebastian’s addition positions us for continued growth and success. ” Smith will be focused on further developing Octagon’s marketing practice across the region, while providing senior-level strategic support for Octagon clients including MasterCard, Aeroflot, AB InBev and Sony.

Smith will be based in Octagon’s London office.

Octagon is the world’s largest sponsorship consulting practice and a pioneer and leader in athlete & personality representation and management. With more than 800 employees globally, Octagon manages and influences some $3 billion in sponsorship rights fees and activation, works with hundreds of blue-chip corporate clients and more than 800 athletes & personality clients and manages more than 5,000 events annually.

Octagon is part of the Interpublic Group of Companies (NYSE:IPG) one of the world’s leading organisations of advertising agencies and marketing services.

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