BrandArena: Natures Gentle Touch Redefines Hair and Beauty Care in Nigeria

Monday 26 January 2015

Natures Gentle Touch Redefines Hair and Beauty Care in Nigeria

Personal style brand, Natures Gentle Touch, manufactured by Recare Limited has reassured Nigerian women of its promise to deliver hair care solutions that will keep their hair healthy and beautiful.

Speaking during a media roundtable held recently at the Natures Gentle Touch Hair Institute, Production Manager, Recare Limited, Mr. Daniel Appiah, stated that the company’s product lines are made with natural based ingredients required to give a healthy and beautiful hair. He noted that every product under the brand was created bearing in mind the Nigerian climate condition as well as other factors that could affect the Nigerian woman’s hair.
L-R: Operations Manager, Mr Daniel Anim-Appiah; Public Relations Manager, Mrs Toyin Adepegba and Field Education Manager, Mr Daniel Komlan, all of Recare Limited, during a meet and greet session with the media held at Natures Gentle Touch Hair Institute, Victoria Island on Thursday, January 22nd.
“Our objective is to ensure that every Nigerian woman achieves her beauty goals. Having a hair that is one hundred percent healthy, beautiful and natural is a major part of these goals. We have several products that currently seek to solve various hair challenges which include dry and itchy scalp, dandruff and hair breakage. Our products are tested and trusted by many Nigerian women,” said Appiah.

He added that the company will continue to introduce more products that will help every woman maintain her natural hair and help repair damaged hair.

Similarly, Field Education Manager, Recare Limited, Mr. Daniel Komlan while educating the press on ‘Nigerian Hair and Challenges’, noted that a major reason why most women have damaged hair is because they don’t know how to care for their hair and many hair stylists also do not have the technical skills required to care for the hair.

He added that in addition to providing solutions to women’s hair challenges, Natures Gentle Touch Hair Institute serves as a training centre for potential and experienced hair stylists.

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