Nigerian Ecommerce Company, Konga.com, disclosed that it closed the 2014
year with remarkable successes across its top business metrics for the year in
view.
According
to the company’s Head of PR, Olatomiwa Akande, “Konga started the year 2014
with a renewed focus on satisfying our customers. With this end point in view
and our customers as our north star, we developed a road map that many would
have found daunting or downright unachievable in the course of just 1 year.”
Akande
went on to give a recap of some of the more outstanding accomplishments of the
young company in 2014. A highly lauded feat by Konga was the launch of its own
logistics unit called KExpress. Today, KExpress boasts a fleet of over 200
vehicles in less than 5 months that has greatly enhanced Konga’s order
fulfillment to customers all across Nigeria, this is in addition to Konga’s partnerships
with other third party courier companies across Nigeria.
With
the expansion of the website through its Marketplace platform, SellerHQ, Konga provided customers with
a wider product offering on the site and the added advantage of even more
competitive pricing. With this, Konga now has over 150,000 products for its
customers to choose from. Today, almost 10,000 sellers are registered and are
actively advertising and trading on Konga.com.
Konga
also signed on some leading brands such as Adidas, Slots, the AD by Agbani
Darego line, and many more.
The
highly talked about Yakata Sales in
November delivered a record breaking N600 million in sales and closed at a 1,440
per cent sales increase compared to its 2013 edition. Konga sold 500 per cent
more items in the two days of Yakata sales than it did in all of 2012.
Over
40% of the people who shopped during Yakata had never made an online purchase
before. With a significant part of Konga’s orders generated from mobile
devices, this is a clear pointer that mobile is the way Nigerians will shop
online in the future.
The
company also experienced significant expansion and now boasts over 700
employees. Konga prides itself as an equal opportunity company with females
making more than half of its staff population.
Konga
opened its engineering center with a mixed team of seasoned & young,
passionate engineers. They continually work to develop systems and software to
support the needs of the business and its customers. The company also launched
hubs in South Africa and China.
Konga
also launched an Online Seller Academy for e-Commerce. With this novel
initiative, Konga is committed to provide its online sellers’ community free
self-service learning and training tips, allowing merchants achieve exceptional
sales results through their online stores.
The
company teeming successes were not unnoticed by both Nigerian and the
international communities. Today the company has over 1.2 million fans on
Facebook and more than seventy-five thousand followers on twitter.
Konga
received several prestigious awards and recognition in the course of the year
including:
·
”Most
Innovative and Impactful retail brand” - Lagos Chamber of Commerce Industry
awards
·
“Best
digital marketing company 2014” - Creative Entrepreneurs of Nigeria
·
Top
12 finalist for the 2014 Africa Awards for Entrepreneurship (AAE)
·
“Best
e-retailer Company” - Marketing World Awards 2014
·
“Best
use of social media in Marketing” - Marketing World Awards 2014
·
“Top
12 - Most Respected Company in Nigeria” - Businessday media limited
·
“Best
Customer Service Company in E-Commerce” - Nigeria Customer Service Awards 2014
In
just two and a half years, Konga appears to have run straight from the cradle,
and is blazing the ecommerce trail in Nigeria today. Akande further revealed
that Konga is looking to expand to other countries in Africa from 2015.
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