BrandArena: Gucci Names Alessandro Michele as Creative Director

Monday, 26 January 2015

Gucci Names Alessandro Michele as Creative Director

It’s official. Alessandro Michele – Gucci’s head accessories designer – is to become creative director at the Italian megabrand.

Michele takes up the position left vacant by Frida Giannini, the label’s creative director for 11 years. Giannini’s departure, along with that of her partner, chief executive Patrizio di Marco, was announced in December. The pair were due to work until Gucci’s autumn/winter runway show in February, but this month the company confirmed that Giannini had already left.
Alessandro Michele
Giannini’s departure had been linked with falling sales.

Michele joined Gucci in 2002, and became Giannini's deputy in 2011 when he took over the leather goods, shoes, jewelry and home collections. He is also the creative director of Gucci's porcelain brand, Richard Ginori.

While there were rumors that Givenchy's Riccardo Tisci and Saint Laurent's Hedi Slimane were being considered to take the helm, Michele's appointment seemed to become more apparent once he was tasked to produce a brand-new collection for Gucci's menswear show. Given the sincere applause he received after the presentation, it sounds like Michele will do just fine in his new role.

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