BrandArena: Emirates Tops Global Customer Review Study

Friday 23 January 2015

Emirates Tops Global Customer Review Study

Customers worldwide have spoken and Emirates airline has been ranked as the Best Airline in 2014, according to an annual study by eDreams, one of the largest e-commerce travel companies in Europe.
The annual study of best airlines consisted of over 90,000 customer reviews from all over the world.

Travellers that booked on the site weighed in through their own reviews on best airlines, best entertainment options, baggage handling and modernity of aircraft, among other categories. Emirates swept most of the categories with an overall rating of 4.24 out of the top score of 5. Emirates also ranked highest in overall cleanliness and modernity of aircraft and also received the highest ratings for best in-flight entertainment, best flight attendant service, best VIP lounges and best baggage handling.

Commenting on the results, Thierry Antinori, Executive Vice President and Chief Commercial Officer, Emirates airline said: "Being acknowledged by our customers for the hard work and investments that go into our product and positive service attitude both in the air and on the ground, is the most important recognition we can receive. We served 47 million customers in 2014 and are always looking for ways to enhance the travel experience, from the destination options and global connections that we offer, to our onboard services and worldwide network of dedicated lounges on the ground. We are committed to continuing to provide our customers with an unparalleled level of service across all categories."

The top rankings further validate Emirates’ leadership in product and service innovations. The airline has invested billions in the customer experience to enhance the technology on-board for its customers, including the introduction of free WI-FI on its fleet of 57 A380 aircraft and a number of Boeing 777 aircraft, with the aim of eventually offering free Wi-Fi across its fleet. Emirates has also implemented continuous upgrades to its industry leading ice entertainment system, which now offers an outstanding choice of up to 2,000 channels of entertainment across all classes, including over 400 movies from around the world.

Emirates has been, and continues to be, a leader in redefining air travel, working closely with manufacturers and suppliers to ensure all aspects of the customer experience are second to none. Among these innovations are the exclusive Onboard Lounge and two Onboard Shower Spas in its premium cabins on the industry leading double-decker A380. The airline is the world’s largest operator of the wide body A380 and Boeing 777 family of aircraft.

Customers in all cabins enjoy gourmet meals and seamless transfers through Emirates’ state of the art Dubai hub, which was also voted as one of the best global airports in the same 2014 study by eDreams.

With a fleet of 231 aircraft, Emirates currently flies to 147 destinations in 83 countries.

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