BrandArena: Jaguar Land Rover may take legal action against Chinese carmaker over its £14,000 X7

Wednesday, 17 December 2014

Jaguar Land Rover may take legal action against Chinese carmaker over its £14,000 X7

Carmaker LandWind may face legal consequences for its £14,000 X7, looking every inch like a near-perfect clone of the Range Rover Evoque, according to reports.

With its signature body shape, lights and radiator grill and silver logo across the front edge of its bonnet, it was the spitting image of the British bestseller.

The Landwind X7, formerly known as the Landwind E32, is expected to hit the China car market next April and Landwind is currently doing the final tests. Price will start around 120.000 yuan or $19.600.

It is believed that the Landwind X7 was a brazen copy of the hugely popular UK-designed ‘baby’ off-roader – and a fraction of the price.

LandWind is a Chinese car maker created by a joint venture between car makers Changan Auto and Jiangling Motors Corporation. Changan Auto is one of the top four Chinese car makers and working in other joint ventures with Ford, Peugeot Citroen and Suzuki.

Land Rover Jaguar group has a joint venture with Chinese automaker “Chery” for Chinese market and according to LRJ; what LandWind has done with the X7 damages its business in China.

The CEO of Land Rover, Dr. Ralf Speth is not happy on this development at all  and released an official statement as below.

“The fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the intellectual property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.

"As a company we have invested heavily in China with our joint venture partner Chery. That commitment is based on a clear business plan, that allows us to hit our sales targets at clear prices. Anything that damages the potential profitability of our plant damages the integrity of those plans.

"I will talk to our officials and I will talk to our partners at Chery to find a way around this situation. I cannot imagine Chinese officials will be happy at any actions that undermine the credibility of the country. What we have seen today is not correct.”

According to reports, Jaguar Land Rover may take legal action to protect its brand.

The X7 will be powered by a 2.0 liter turbocharged four-cylinder petrol engine with 190hp and 250nm, mated to a six-speed manual or an eight-speed automatic. The X7 is based on a shortened variant of the platform that also underpins the Landwind X8.

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