Instagram announced on Wednesday that it’s now home to more than 300 million users who share more than 70 million pieces of content daily.
The company, which now has more users than Twitter, also noted some of the new features it has added along the way, such as the new Explore option added in November, and now it’s delivering another much requested tweak: verified accounts.
Instagram now officially has over 300 million subscribed users while Twitter, which used to be the second most popular website now, has only 284 million users, according to the statistics posted on their official website.
In the month of March 2014, Instagram had only 200 million users and within a short span of nine months, the app has managed to attract 100 million users which is one of a kind of statistics that one couldn’t achieve that easily.
Instagram CEO Kevin Systrom said the move to add verified accounts is part of a larger goal to decrease “spammy” accounts on the social network and to improve the experience for all users. As a result, he says some users may notice a small decrease in followers — at least if those followers were bots that Instagram has deleted — but that seems like a fair trade-off to keep the social network clean.
The photo sharing app was acquired by Facebook in 2012 for $1 billion and since then has gained immense popularity. Ever since its acquisition, a lot of new improvements have been rolled out to the app to make it much better. A recent update enabled users to avoid spam and it also stopped bots from accessing the website so as to provide a clean, hassle free experience for its users.
Apart from Instagram, other successful acquisitions by Facebook include LiveRail, Monoidics, Snaptu, Face.com, Lightbox, Glancee, Threadsy and Parse that expanded its content and applications for the desktop as well as mobile.
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