BrandArena: Etisalat Revs Up Data Offering with SmartPak

Tuesday 30 December 2014

Etisalat Revs Up Data Offering with SmartPak

Nigeria’s most innovative and fastest growing telecommunication company, Etisalat, in response to its subscribers’ varied preferences in regards to data consumption, simplicity, control and preference, has introduced the Etisalat SmartPak.

The Etisalat SmartPak offering is designed to provide subscribers with data for their preferred consumption platforms. The packages are positioned to give subscribers unlimited access to the content they use most in an easy to understand format that suit their lifestyle, enabling them maximize value.

Chief Executive Officer, Etisalat Nigeria, Matthew Willsher, speaking on the new product said the Etisalat SmartPak is different from the all-purpose Easyblaze bundles which charges customers for size of data they want; rather each pack provides unlimited access to specific services.

“The Etisalat SmartPak fits each consumer’s internet needs by offering internet services in terms of their desired content; be it social or business content. For example, a customer who prefers chatting and does more chatting can subscribe to ChatPak for access to chat apps such as WhatsApp, Facebook Messenger, WeChat and 2Go, rather than data access in Megabytes and Gigabytes.” Willsher said.

The Etisalat SmartPak consists of the Social Me Pak, Chat Pak, and Video Pak.  The ChatPak offers access to all chat applications like WhatsApp and BBM while the Social Me Pak gives subscriber access to social media platforms such as Facebook, Twitter, Instagram, in addition to the chat apps available on ChatPak. The Video Pak offers 2-hour access to stream for only N400!! With this, subscribers can watch their favourite football match or makeup video without thinking of the costs.

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