BrandArena: Why Content Mobility and Synergistic Experience Are Key To The Future Of Television

Monday 24 November 2014

Why Content Mobility and Synergistic Experience Are Key To The Future Of Television

Since Marconi’s invention of wireless telegraphy in 1897, the imagination of many inventors have been sparked with the notion of sending images as well as sound, wirelessly.

The first documented notion of sending components of pictures over a series of multiple circuits is credited to George Carey. Another inventor, W. E. Sawyer, suggested the possibility of sending an image over a single wire by rapidly scanning parts of the picture in succession.

On December 2, 1922, in Sorbonne, France, Edwin Belin, an Englishman, who held the patent for the transmission of photographs by wire as well as fiber optics and radar, demonstrated a mechanical scanning device that was an early precursor to modern television. Belin’s machine took flashes of light and directed them at a selenium element connected to an electronic device that produced sound waves. These sound waves could be received in another location and remodulated into flashes of light on a mirror.

Up until this point, the concept behind television was established, but it wasn’t until electronic scanning of imagery (the breaking up of images into tiny points of light for transmission over radio waves), was invented, that modern television received its start.

Undoubtedly, television was one of the greatest technological advances of the 20th century.

New technologies are changing our world day by day. They enhance the way we live. The question many have continued to ask today as the television remains one of the most utilized tech device in the world is: what's the future of television? What should media audience expect?

In response to this: Several emerging trends are expected to impact the established business models for advert-supported, subscription and pay-per-use content monetization. Some of trends that we currently see will obviously have the huge impact on the future of television.

At present, each country works differently, functioning in multi-local markets.

In short, the most successful broadcasters of the future will surely be the ones that diversify and embrace digital media. Websites such as YouTube should not be feared or seen as competition; instead, these kinds of channels can function as important crosspromotion and talent- sourcing platforms.

Storytelling will evolve to make better use of an omniplatform environment. Ubiquitous screens will demand greater content mobility; social dynamics and synergistic experiences will drive more event-based viewing; innovation in program discovery and television controls will drive new techniques to cut through the clutter and new entrants demanding unique content are expected to drive innovation beyond the traditional studio system.

Also, in preparation for the future trend, Media and Entertainment companies as well as content providers will need to develop much richer relationships with viewers.

To cultivate these relationships, affected M&E industry players will need to invest in the technologies that will enable them to analyze audience data, deliver deeper engagement with advertising and prove incremental value to brands.

Most importantly, they will need to offer a deeper engagement with the content experience itself in such a way that viewers will choose to pay (either directly, or through their active attention to ads) for content streaming services or ownership.

They will also need to plan and execute strategies that adapt their supply chains, customer experiences, and analytics platforms to address these trends.

Ultimately, we see the future of television as a carefully crafted omniscreen experience that combines great content with equally compelling social and gamification techniques tailored to an individual viewer’s stated and implicit preferences.

This, we believe, is the key to winning the future of television in a world where consumers are in control.

No comments:

Post a Comment