BrandArena: Puma extends partnership with Austrian national team

Friday 14 November 2014

Puma extends partnership with Austrian national team

Puma has agreed a “long-term” extension to its partnership with the Austrian Football Federation (OFB), the German sportswear company’s longest-running national team agreement.

Celebrating a relationship that has been in place for 40 years, PUMA and the ÖFB will continue to work together through a new long-term period.

The partnership between the ÖFB and PUMA has seen the national team play in four FIFA World CupsTM, one UEFA European ChampionshipTM and all qualifying and friendly matches in PUMA kits throughout this period.

Along with the national team’s promising start in the qualification for the 2016 UEFA European ChampionshipTM, the extension of the long term partnership is another positive sign for the future of Austrian football.

Christian Voigt, Senior Head of Global Sports Marketing at PUMA said, “For us this is a very special partnership, the longest standing in PUMA’s history. Over the past 40 years we have formed a relationship of trust, and one that has been consistently based on common values and aspirations. We are delighted with this extension, and wish the ÖFB great success as they look to build on their great start to the European ChampionshipTM qualification.”

ÖFB president Leo Windtner added, “We have long standing relationships with most of our partners, all of which are based on trust, mutual appreciation and the right balance between giving and taking. However, a partnership over such a long period of time is unique to us, and it shows it is profitable for either side. I am very pleased about PUMA keeping their faith with us, continuing to be a great technical partner.”

Alfred Ludwig, ÖFB General Director commented, “Working with the same technical partner for four decades is proof in itself of a highly successful partnership. PUMA have been a great partner during this period of time and we now look forward to the upcoming years and their ongoing support. We appreciate this partnership especially from a product point of view, where PUMA always perform at high standards and surprise with exciting innovations, like the ACTV technology they launched this year. These bring us great benefit.”

No comments:

Post a Comment