BrandArena: Africa Intelligence gives a new visual identity to its confidential newsletters

Wednesday 5 November 2014

Africa Intelligence gives a new visual identity to its confidential newsletters

With restyled logos, more dynamic lay-outs and better defined sections, the Africa Intelligence web portal ( has modernised its five confidential newsletters: West Africa Newsletter, The Indian Ocean Newsletter, Maghreb Confidential, Africa Energy Intelligence and Africa Mining Intelligence.

The new design has been conceived for reading on computers and tablets. Emphasis has also been put on inter-activity, with numerous articles in the newsletters linked to complementary content on the Africa Intelligence portal. The logos have been produced by Aurélien Meunier of the Nooga agency and the lay-outs by editorial design agency Rampazzo & Associés.

The new visual identity of the confidential newsletters is part of a full digital conversion process started 18 months ago by publishing company Indigo Publications. After launching a mobile application in May, a completely new version of the Africa Intelligence portal will be put on line at the start of 2015.

These changes will enable Africa Intelligence to maintain the strong editorial ambition which has been its trademark since 1996, with exclusive information in English and French about the people, business networks and political forces at work in Africa.

The launch of this new formula comes with an attractive commercial offer in the form of an exceptional 40% reduction on the subscription price for 15 days. Free download of the newsletters is also being offered to readers who want to get an idea of their new visual identity (see

The Africa Intelligence portal is published by Indigo Publications, an independent press group set up in Paris in 1981 by a group of journalists. Often styled “the smallest international press group in the world”, it also edits three other websites, Intelligence Online (, La Lettre A ( and PresseNews ( The group makes no use of advertising or subsidies and draws all its resources from its readers.

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