BrandArena: StarTimes Steps Up with 9 new channels, Announces Open Week

Friday 24 October 2014

StarTimes Steps Up with 9 new channels, Announces Open Week

In a strategic bid to offer customers more robust and improved digital television experience, StarTimes, foremost digital pay-TV provider in Nigeria has unveiled nine new exciting television channels across its StarTimes and StarSat platforms.

The new 9 channels will also be enjoyed for free for seven days by customers across all   subscription bouquets on StarTimes in an Open Week program commencing from November 10 through November 16.

According to Israel Bolaji, Public Relations Manager at NTA-Star TV Network “The nine new channels which have been carefully selected to enhance digital television experience for customers include the brand new Wazobia TV and Cool TV, Da Vinci Learning, PoP TV, Trace Sport Stars, StarTimes Sport 2, Dadin Kowa, Tiwa Ntiwa and QYOU.”

Bolaji noted that, “The launch of new channels is a bold step towards boosting overall digital television experience for over two million StarTimes subscribers and another clear demonstration of StarTimes preparedness to support and guide Nigerians from analogue into full digital television experience. We will consistently scale up efforts to ensure that our customers get quality content as Nigeria transit into full digital television.”

Commenting on the new channels, Ayokunle Idowu, Content Marketing Manager NTA-Star TV Network disclosed that, “StarTimes Sport 2 channel has a rich, diverse and global outlook aimed at satisfying the yearnings of current and prospective customers, who are constantly searching for rich sports content. It is the only channel with exclusive rights to show the 2014/2015 European qualifying matches live. The channel will also offer sports inclined customers a diverse range of sports like soccer, tennis, golf, rugby, car-racing, cricket and extreme sports. The content of StarTimes Sport 2 will include live broadcasts and highlights, sport news, sports programs."

Cool TV and its sister pidgin English station, Wazobia FM are new stations that subscribers can now enjoy exclusively on StarTimes. The stations will be airing on StarTimes Channels 195 (Wazobia TV) and 196 (Cool TV). Cool FM and Wazobia FM have always set the pace in radio broadcasting in Nigeria in terms of innovative contents. This will be brought to the fore as they engage teeming viewers with exciting contents laced with local Nigerian flavour and favourite On Air Personalities (OAP) like Yaw, Lolo, Nedu, OPJ, Kodi, Freeze, Mannie and Tolu on the platforms.

Da Vinci Learning and Pop TV are channels for school kids offering them science, fiction, nature, fun, academics and entertainment contents. It is safe for children and will provide valuable educational content, spark imaginations and arouse curiosity. QYou is a lifestyle youth oriented channel with different programmes designed to appeal to the young adults. It derives rich contents from Youtube.

Another new channel, Dadin Kowa has a rich outlook on the Hausa lifestyle and currently airing on the StarTimes platform Channel 162. It is targeted at the whole family and showcases the rich cultural attributes of the Hausa people. The content will also include some Chinese drama series translated from Chinese into Hausa by Nigerians.

Progressively, from 45 channels in 2010, StarTimes now offers its subscribers more than 80 channels of news, music, sports, cartoon, documentary, Nollywood, Hollywood and Bollywood movies and much more. Interestingly, the content of StarTimes makes provisions for rich local content in accordance to the Nigeria Broadcasting Corporation’s (NBC) regulations and the launch of these new channels is a clear indication that StarTimes is committed to adhering to this regulation.

Commenting on 2015 digital migration deadline, Bolaji said Nigerians can confidently migrate into digital space with StarTimes as it provides them with the latest technologies like PVR and DVB-T2 technology and offers quality digital pay TV with over 80 channels of great sports, music, movies, news, kids and teens’ entertainment, documentary, religion and lots more.

"As a platform for digital migration, we are ever committed to supporting Nigerians actualize the 2015 deadline by ensuring that Nigerians get the best of digital television at an affordable price.

We are poised to aid Nigeria migrate successfully from analogue to digital television transmission and revolutionize the digital broadcasting industry by providing quality digital pay-TV experience that is accessible and enjoyable,” Bolaji added.

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