BrandArena: Liverpool’s LFCTV to launch new HD channel, moves to subscription model

Wednesday, 29 October 2014

Liverpool’s LFCTV to launch new HD channel, moves to subscription model

English Premier League football club Liverpool's LFCTV will be launching a brand new HD channel, providing bigger and better content for fans 24 hours a day.

It will also alter its in-house television channel LFCTV from a free-to-air to subscription-based model when it re-launches next month.

The new-look channel will launch on Tuesday 4 November with live feeds from Spain’s capital city as the team take on Real Madrid.

The club says the first day will include live broadcasts from the Spanish capital. In return for the £84 a year service fans will get to see “a new-look interactive studio, regular live news bulletins from Melwood training ground every day, more behind the scenes access, exclusive interviews, features and documentaries.”

The club also claim: “Match days will be like never before, with extended pre-match build up and post- match analysis with Anfield legends, extensive coverage from every European Liverpool game and full match replays of every First Team game. Fans will also get exclusive, live coverage of all U21s and U18s home fixtures as well as coverage of the Liverpool Ladies’ season.”

The club’s Chief Media Officer, Matthew Baxter, says: “Over the last seven years we have built a channel that gives fans a level of insight into the inner workings of the club. We now have the opportunity to deliver improved behind the scenes access alongside bigger and better content in high definition every hour of the day, making LFCTV the first destination for all Club related news.”

Viewers will be able to watch LFC News, the weekly #LFCWORLD show and series such as the Road to Istanbul, free on LFCTV GO until Tuesday 4 November.

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