BrandArena: Etisalat Celebrates 20 million Customers in Six Years

Wednesday, 29 October 2014

Etisalat Celebrates 20 million Customers in Six Years

Nigeria's most innovative telecommunications company, Etisalat Nigeria, has confirmed its billing as the fastest growing telecommunications network in the country, as it marks six years of operations with a rise in its active subscriber base from 17 million as at December 2013 to 20 million.

Noting that this represents an 18% growth rate, Chief Executive Officer, Etisalat Nigeria, Matthew Willsher, described the growth as a significant milestone, attributable to the loyalty of Nigerians to Etisalat’s innovative products and services..

“I must emphasize that the remarkable growth we have recorded is a direct result of two factors - the loyalty and warmth of our millions of customers and the commitment of our staff, who serve as a vital link in the chain which drives our operations. We remain committed to constantly improving our products and service delivery,” an elated Willsher noted.

In just six years of operations, Etisalat has become a major industry player despite the highly competitive nature of the Nigerian telecoms market. The company has introduced a wide variety of innovative and unparalleled products and services such as the first-of-its-kind educational tool in the youth market, Cliqlite; the first loyalty proposition in the Nigerian telecommunication industry, Etisalat GEM and the new state of the art Gold Series and Flagship Experience Centres.

The company also has a sterling reputation for customer service and is the only telecoms operator in Nigeria that continually exceeds all the quality benchmarks set by the industry regulator, Nigerian Communications Commission (NCC).

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