BrandArena: Provantage Media Group’s announces partnership with Thomson Reuters

Monday 15 September 2014

Provantage Media Group’s announces partnership with Thomson Reuters

Provantage Media Group’s hugely successful™ has recently partnered with Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Thomson Reuters will be providing the™ audience with RSS feeds of up to date news, financial indicators, international content and more.™ features in ten airports across South Africa and has become the go to channel, within the airport environment, for local and international news, sports, weather as well as lifestyle and entertainment features. The digital channel offers a captive audience of both business and leisure travellers who enjoy the channel for its news, information and entertainment value.

Airport Ads director, Mzukisi Deliwe, comments: “The strategic partnership with Thomson Reuters will bring to™ a bias towards international news as well as RSS feeds that will provide travellers, and especially business travellers, with the information they need to make informed decisions in the business world. Through the partnership we will also be featuring up to date HD videos of interesting stories from around the globe to share with local passengers. We are extremely excited to be bringing fresh, new, international content to our viewers.”

“Thomson Reuters remains committed to delivering the most comprehensive and transparent family of indices available today in order to give professionals the benchmarks they need to make informed decisions. The partnership with™ is pertinent to a business traveller market as it allows this audience to keep up to date with the latest indices and information. The platform also provides the opportunity to build the Thomson Reuters brand within the South African market,” says Keith Nichols, MD of Thomson Reuters, Africa.

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