BrandArena: Oju Afro Emoticons launch on MXit

Tuesday 9 September 2014

Oju Afro Emoticons launch on MXit

Oju, Africa's first black character lifestyle brand with a global appeal has launched on Mxit. This enables almost 5 million Mxit users currently active in South Africa to express themselves in a more creative way.

Alpesh Patel, CEO Oju Africa and Group CEO of Mi-Group International Ltd, said, "Our mission as a lifestyle brand is to work with strong local and global partners to enhance their current offerings. We are very proud to be associated with Mxit for our launch into Africa and I am sure the OJU emoticons will be a welcome addition to their current content."

"We are excited to be the first mobile social network to bring Oju to our users. As a proudly African brand, we support and celebrate the diverse culture of our users and constantly explore ways in which we can make their chat experience more meaningful", Ben-Carl Havemann, Marketing and Communications Manager at Mxit, affirmed.

In June 2014, Oju was nominated by License Global as "One to Watch" contest for new creative concepts at the Licencing Expo 2014 in Las Vegas.

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