BrandArena: England FA reveals plans to rebuild fan support

Thursday 4 September 2014

England FA reveals plans to rebuild fan support

The Football Association has announced plans for ‘Together for England’ - a new campaign that will aim to ‘inspire football fans to show their support for the England’ – as Roy Hodgson’s side begins its qualifying campaign for the UEFA Euro 2016 Finals.

The hope is Together for England will engage fans and create support for a new generation of players including the likes of Raheem Sterling, Daniel Sturridge and Ross Barkley.

Russell James, Head of Marketing for The FA, said: 'The start of the UEFA Euro 2016 qualification campaign represents a new era for the England team - with a group of young and exciting players that the nation can be proud of.

The new campaign comes after the national’s side toiled to a 1-0 win over Norway in a friendly on Wednesday evening in front of just 40,181 fans – England’s lowest attendance since Wembley reopened in 2007.
'As a huge England fan, the brief has been a joy to work on. The campaign is designed to illustrate the importance that both fans and players place upon England. It heroes the St George’s cross - the icon that fans choose to represent themselves at Wembley and abroad. I hope that it will bring players and fans closer together in their joint quest for English footballing success', said Matt Campbell, Co-Founder and Executive Creative Director of Futureproof.

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