BrandArena: Twitter Offers Analytics Dashboard to all Users

Saturday 30 August 2014

Twitter Offers Analytics Dashboard to all Users

Web blog site, Twitter, has announced it is giving Twitter Analytics access to all users. The feature — previously only available to advertisers, Twitter Card publishers and verified users — provides detailed information about how tweets are performing, showing impressions, clicks, retweets and replies for each tweet as well as monthly engagement and engagement rates for an account.

In July 2014, Twitter revealed that advertisers will obtain access to a Google Analytics style dashboard within the social media platform. The dashboard was created to help brands, restaurants and corporate entities gauge and keep track of the performance of each Tweet sent out.

The analytics section has been closed to the public for some time now; however, the social media platform has opened the analytics section for all users to utilise.

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