BrandArena: Nissan endorses UEFA Champions League stars as ambassadors

Thursday 14 August 2014

Nissan endorses UEFA Champions League stars as ambassadors

Nissan has confirmed Barcelona and Spain midfielder, Andrés Iniesta, as well as Brazil and Paris Saint-Germain captain, Thiago Silva, as their first global ambassadors for its UEFA Champions League partnership.

As two of Nissan’s new Engineers of Excitement, Iniesta and Silva will help the Japanese car manufacturer in its campaign to introduce new innovations to enhance the football fan experience

They will play a pivotal role over the course of the 2014/2015 season, starting with a lead role in Nissan’s new UEFA Champions League advertising campaign, which will premiere globally during the live televised coverage of the UEFA Super Cup on 12th August 2014.

“Nissan is absolutely delighted to welcome Andrés and Thiago to the Nissan family as our UEFA Champions League ambassadors and we are really excited that they will be heavily involved in our brand new global advertising campaign,” said Vice President, Marketing, Nissan Europe, Bastien Schupp.

“As two of the game’s leading players who have won multiple titles between them, Andrés and Thiago will bring their passion and enthusiasm to Nissan and together we will innovate to excite the fans.”

The players will feature in a series of television commercials which will demonstrate how innovation is key, both on and off the field, to creating excitement for football fans and drivers.

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