BrandArena: L’oreal Africa Unveils New Body Lotion; Crème 6 oils in Ghana

Saturday 9 August 2014

L’oreal Africa Unveils New Body Lotion; Crème 6 oils in Ghana

Dark and Lovely has unveiled a new brand of body lotion onto the Ghanaian market to help solve the numerous skin problems which prevent people from enjoying the natural skin they were born with.

The new product Dark & Lovely Crème 6 oils is a multi-active formula which combines six natural oils to help combat the six most common imperfections affecting the African skin.

Brands Manager of L’oreal Africa, Mother Company of Dark & Lovely Richard Kumassah said the introduction of the new body lotion was borne out of the company’s desire to provide solutions to common skin conditions its customers are plagued with.

“After extensively researching in African skin and the market, we were determined to provide a solution to the common skin imperfections affecting our customers”.

He said that every African woman deserved to have beautiful skin and therefore “we sought to develop a product that could recover and preserve the skin, and ultimately return it to its healthy and beautiful origin”.

Dark and Lovely is part of the L’oreal group, a beauty company which has devoted itself to beauty for over 105 years. Its new campaign “sharing beauty with all seeks to research and innovate new products to conquer skin problems.

Dark & Lovely ambassador, as well as one of Ghana’s rising film stars and TV presenter, Ama K. Abrebrese commented: “Black skin is extremely beautiful but the smallest imperfection can compromise our skin’s original beauty. Our skin can also get extremely dry and rough. I often add coconut oil and shea butter to my body lotion to ensure my skin stays hydrated and moisturised throughout the day. Fortunately, this is now a thing of the past as I’m looking forward to trying Crème 6 Oils and seeing the results on my skin.”


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