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Thursday, 31 July 2014

Western Union out for single creative agency?

In a bid to expand beyond money transfers and become the go-to financial services provider for people not served well by existing financial institutions, Western Union is believed to be in a search for a  single creative agency.

The firm, according to recent reports is contacting agencies about the pitch and the shortlisted shops - that will be briefed at Western Union’s headquarters in Denver, Colorado, next month (August).

However, the company is yet to make any formal statement on the report.

The Omnicom agency 180 Amsterdam created Western Union’s most recent global campaign.

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