BrandArena: Nissan Becomes City Football partner

Tuesday 22 July 2014

Nissan Becomes City Football partner

Nissan Motor Co. and City Football Group have signed a new five-year global partnership that will see the Japanese car manufacturer become the Official Automotive Partner of City Football Group, including Manchester City and New York FC.

In the deal, Nissan becomes the first global partner of the football network, an organisation that also includes Nissan majority owned Yokohama F·Marinos, Manchester City Women’s FC and Melbourne Heart FC.

In its new role as Official Automotive Sponsor of Manchester City Football Club, Nissan has secured ‘strong brand presence’ at the club’s Etihad Stadium, complemented by fan engagement opportunities targeting City supporters all over the world.

The partnership follows the previous agreement between the two organisations, announced in May of this year, which saw CFG assume a minority stake in the Nissan owned Yokohama F·Marinos and commit to provide its knowledge, expertise and services to the J-League club through the City Football Services and City Football Marketing companies.

‘Nissan has always been immensely proud of its place in Yokohama F·Marinos history and is now privileged to be part of the story of CFG and their network of fantastic global football teams,’ said Carlos Ghosn, Nissan President and CEO.

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