sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Arsenal extends partnership with BT Sport for 2 more years

Tuesday, 29 July 2014

Arsenal extends partnership with BT Sport for 2 more years

Arsenal FC and BT Sport have extended their partnership, which will see the UK TV channel continue to serve as an official club partner. 

The broadcaster, whose UK football rights will include Premier League and Champions League games this season, will continue to promote its coverage through the Gunners’ digital channels in the UK and Ireland.

The sponsorship, which was first agreed with a deal last October, also gives BT Sport access to first team players and the team’s manager, Arsène Wenger, to create exclusive content.

A number of Arsenal fans let their feelings known last month when BT Sport unveiled an advert as part of its campaign for the new season, focusing on the club’s 5-1 defeat to Liverpool at Anfield in February.

David James, Marketing Director at BT Consumer, said the pay-TV provider is "delighted" to extend its partnership with Arsenal.

"Our long-standing relationship with the club helps us to deliver an extra level of insight for our viewers," he stated.

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