BrandArena: Althetics Kenya appoints Frontiers to boost sports marketing

Wednesday 16 July 2014

Althetics Kenya appoints Frontiers to boost sports marketing

In a bid to further promote the Kenyan athletics brand, the Athletics Kenya national governing body has appointed South African agency, Frontiers Sports & Entertainment to provide it with exclusive sports marketing and commercial agency services.

Frontiers will work together with Nairobi-based agency Pacific Sports to provide a local, continental and global service to the national governing body .

To support the strategy, Althetics Kenya and Frontiers have also appointed Repucom Africa as their exclusive research consultant company. Repucom will undertake an evaluation of Althetics Kenya and its program inline with global sports marketing trends.

The Managing Director of Frontiers, Richard Glover said the agency will build on Kenya's position in world althetics to help grow interest in the country about local event.

Commenting on the development, Kelvin Watt, Executive Chairman of Repucom Africa, affirmed the agency readiness to the course adding that the agency has already identified a number of potential development in Kenya.

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