BrandArena: Manchester City announces new partnership

Wednesday, 18 June 2014

Manchester City announces new partnership

Barclays Premier League Champions, Manchester City and their Super League counterparts, Manchester City Women’s Football Club have announced a joint Club partnership with PruHealth, PruProtect and their parent company, Discovery.

The three year deal will see the innovative health and life insurers become City’s Official Health, Wellness and Life Insurance Partner in the UK and South Africa.

The partnership will primarily be used to promote the benefits of PruHealth and PruProtect’s Vitality programme.  Vitality is the healthy living rewards programme, which encourages and rewards its members for living a healthy lifestyle.

Vitality members will now have a chance to win money can’t buy experiences, providing exclusive access to Manchester City players and experiences.

Under the terms of the new agreement, PruHealth and PruProtect branding will be prominent in new player medical examinations during the summer and January transfer windows.

Max Sala, Head of Sports Medicine for the Manchester City first team, said:

“PruHealth and PruProtect’s reputation within the medical profession is first class, as is the invaluable advice and service they provide to our staff who work on and off the pitch.  It’s great to have them on board and no doubt they will be a huge asset to the Club in the coming seasons.”

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