BrandArena: Globacom launches electronic recharge option in Benin Republic

Thursday 26 June 2014

Globacom launches electronic recharge option in Benin Republic

Globacom has announced it has launched an electronic recharge option called E-Top Up in Benin, allowing its subscribers to recharge airtime without using cards.

According to the Head of Glomobile Benin, Mr. Femi Ogunlusi, subscribers wishing to use the electronic airtime recharge option should simply dial *152#. A secret code is subsequently sent to the subscriber’s phone. With this code, the subscriber can top up his credit without disclosing his phone number to the vendor. The anonymity of the subscriber’s number and recharge code is one of the advantages of the new E-Top up service in the Benin Republic telecoms market, Ogunlusi said.

According to him, “the average Beninois is very security-conscious, the privacy of his personal identity, phone number and secrecy of his recharge code is of high importance to him.The Glo E-Top Up is, therefore, special to him because he can recharge electronically with anonymity.”

In addition, the Glo E-Top Up is a “most convenient, stress-free and hassle-free recharging platform for Glo subscribers anytime and from anywhere within Benin Republic.”
Ogunlusi explained that Glomobile Benin introduced the E-Top Up because Globacom, in all its operations, identifies with the peculiar needs of its subscribers and develops products to meet them in ways that guarantee optimum value for money.

Globacom launched its commercial operations in Benin Republic in 2008. The network made record growth in the country when it sold up to 600,000 SIM cards in ten days after launch.

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