BrandArena: APO named official wire service for AfricaCom 2014

Tuesday, 24 June 2014

APO named official wire service for AfricaCom 2014

For the second time in a row, Informa Telecoms & Media has named African Press Organization (APO) the official wire service of AfricaCom 2014, Africa's leading telecoms event), held in Cape Town, South Africa, on 11–13 November 2014.

As the official newswire, APO is offering exhibitors of AfricaCom 2014 a 20 percent discount off pan-African news release distribution.

AfricaCom's press releases will be distributed via Africa Wire®, the service for press release wire distribution and monitoring in Africa.

This service reaches over 50,000 journalists, bloggers and social networks, and redistributes content to more than 50 African websites, as well as to Bloomberg Terminal, Thomson Reuters, LexisNexis, Dow Jones Factiva, 250 million mobile subscribers in 30 countries and more.

Used by some of the world's largest technology companies, including Orange, Airtel, Ericsson, Tigo, SkyVision, Symantec, Oracle, Garmin, Gemalto and more, APO Africa Wire® has a potential reach of 600 million people and guarantees the most extensive outreach in Africa, acting as a channel that allows APO's clients to target audiences in all parts of the continent and also the world.

APO Founder and CEO, Nicolas Pompigne-Mognard, comments, "APO is delighted to have been named the official wire service for an event as prestigious as AfricaCom for the second time in a row. This once again illustrates APO's unrivalled capacity to reach not only mainstream media but also industry-specific publications across Africa."

Adam Thompson, Conference Manager for the Com World Series, comments, "AfricaCom 2014 is proud to partner with the African Press Organization for the second year in a row! AfricaCom is dedicated to enhancing digital communications in Africa, and partnering with the African Press Organization gives us a voice within the dynamic region.We highly appreciated everything they did last year and look forward to working with them again."

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