BrandArena: adidas launches House Match campaign

Tuesday, 10 June 2014

adidas launches House Match campaign

Zinedine Zidane and David Beckham
adidas has brought together some of football’s biggest stars past and present for a football match as part of the brand’s “all in or nothing” FIFA World Cup campaign.

The ‘House Match’ video features footballing stars Zinedine Zidane, David Beckham with Gareth Bale and Lucas Moura.

The video was directed by Fernando Meirelles, best known as director of ‘City of God’ and co-directed by Cassiano Prado. Meirelles and Prado also directed the adidas World Cup ad, ‘Leo Messi’s World Cup Dream’, launched last month.

Tom Ramsden, Global Brand Marketing Director, adidas football, said: ‘Not everyone gets to play at this World Cup, but the game never stops. With adidas as the global leader in football we always strive to showcase the best talent in the right way and working with Fernando (Meirelles) and Cassiano (Prado) we have brought to life ‘The House Match’, which we are very excited about.’

Director Fernando Meirelles added: ‘Football stars are so used to being filmed that they've almost become actors. I was amazed to see how collaborative they were. Now that Beckham is retired from playing football, he could easily move his career straight to acting if he wanted and I mean that. That day's shoot was pure fun.'

Two weeks before the kick-off of the 2014 FIFA World Cup Brazil™, adidas launches its biggest communication campaign ever: "all in or nothing ". As claimed in this powerful mantra, adidas – global football leader and France's favourite brand – makes the choice to adopt an attitude with zero compromise, at the dawn of the most popular sport event in the world. To express this position, adidas France surprised the audience during an audacious launch night 100% #allin or nothing.

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