BrandArena: Microsoft Releases New Ad to Celebrate Nokia Acquisition

Friday 2 May 2014

Microsoft Releases New Ad to Celebrate Nokia Acquisition

'Not Like Everybody Else' ad
Software Giant Microsoft has released its first ad 'Not Like Everybody Else' to celebrate its acquisition of Nokia's mobile handset division, placing its own branding on the Finnish smartphone manufacturer.

The Microsoft takeover of Nokia’s Devices and Services Business was completed last week and now 25,000 Nokia employees are joining Microsoft.

The new ad complete with The Kinks soundtrack, is aimed to highlight Nokia’s Windows Phone platform and its colour-centric design expertise.

“Colour runs through our devices; it’s part of our DNA. From the bright and bold Nokia X family to the metallic-fused Lumia 930, our colours draw attention and make heads turn,” reads the Nokia Conversations blog. “It’s what sets us apart from our competitors and what many of you love about our design ethos. We’re not like everybody else. Are you?”

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