BrandArena: Goldberg Fuji to Bam Auditions Elevate Musical Content

Friday, 9 May 2014

Goldberg Fuji to Bam Auditions Elevate Musical Content

In its drive to celebrate and promote Nigerian musical content, music talent hunt activation, Fuji to Bam, organised by a popular brand from the stable of Nigerian Breweries Plc, Goldberg Lager Beer came alive in various audition centres.

Fuji music lovers and artistes thronged different locations in Nigeria including De Palace Bar, Ilesha; Kwality Express Bar, Oshogbo and La Cuisine Bar, Ibadan as the contest for the coveted cash prize of N750, 000 and other exciting prizes heightened.

Speaking at the event, Marketing Director Nigerian Breweries Plc, Walter Drenth expressed great satisfaction over the huge turn-out of Fuji lovers and artistes while explaining the rationale behind Goldberg’s Fuji to Bam initiative. “Goldberg is a quality lager beer that celebrates consumers and their traditional values. Fuji music enjoys huge followership across Nigeria which has led the brand to provide the Fuji T’o Bam one of the platforms to further engage and connect with our consumers.”

He also added that the programme was a worthwhile event. “The Goldberg brand believes that many parts of the country are endowed with talents in music yet to be discovered; and I believe that as the talent hunt contest moves to other locations, Fuji to Bam will discover more Fuji talents that will become great music icons like KWAM1, Pasuma, Saidi Osupa and others”.

After a competitive contest, Ejire Performer and Okikiola emerged as winners in Oshogbo, Salau Dauda and Akeem Raheem grabbed the tickets from Ilesa, while Twinszobia Twins and Muhideen Adisa were also winners in Ibadan. Winners in both centres have qualified for the quarter finals as they await qualifiers from other locations.

 Twinzobia who qualified from the Ibadan audition centre expressed his gratitude for the opportunity the brand has provided for upcoming stars to show case their talent and be rewarded, He stated that ‘‘a talent hunt like this would give us an opportunity to further our musical career. Clearly, Goldberg has really provided us the opportunity to show case our talent and actualise our dream.”

In a similar vein, Akeem Okikiola applauded the brand for the innovation to discover talents and the contribution to the development of Fuji music and made bold his love for the Goldberg brand.  He revealed, ‘‘it is like a dream come true for me. I have been listening to Fuji music from a very tender age. Goldberg has really demonstrated itself as a brand that has respect for tradition and celebrates with people.’’

The quarter finals is scheduled for Ilesha while the semi-finals holds  in Akure.  The grand finale has been slated for Ibadan.

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