BrandArena: GE Jay Ireland, Others Disclose Company’s Success Strategy in Africa on CNBC Africa

Monday 26 May 2014

GE Jay Ireland, Others Disclose Company’s Success Strategy in Africa on CNBC Africa

Bedevilled with widespread corruption, a relatively low adult literacy rate, weak government institutions and inadequate physical infrastructure, Africa is widely seen as a risky place to do business. Analysts agree this is rightly so taking into cognizance, the myriad of problems plaguing the continent.

Lazarus Angbazo, CEO of GE Nigeria
However, expectations in some quarters, some world renowned business interests, corporations, chief among which is General Electric continue to invest huge amounts of money raising hope of a better and brighter future for the continent of Africa building infrastructures to support sustainable development across Africa.

How is GE doing it in Africa? What is GE’s winning strategy in the tough environment called Africa? What is/are the things GE is doing differently to succeed in Africa? These and many more questions bugging the minds of analysts are the focus of this month’s discourse on Innovation Africa with GE on leading business news channel, CNBC Africa on Channel 140 on DStv.

The programme which will air on Tuesday, May 27, 2014 (Children’s Day) at 13:00 WAT, will feature the people behind four companies that have succeeded in the African tough business environment. They are: Jay Ireland, President/CEO of GE Africa, Jim Ovia, Founder and former MD/CEO of Zenith Bank, Atedo Peterside, founder/Chairman, Stanbic IBTC Bank and Devakumar V.G. Edwin, Group Executive Director, Dangote Cement.

To be moderated by CNBC Africa’s Wole Famurewa, the programme’s conversation will focus on key business strategy areas like building and attracting the best talent, dealing with corruption, overcoming infrastructure challenges and thinking big/world class in Africa despite challenges among others.

This month’s discuss which is coming on the heels of an equally illuminating discourse on Innovation for Power Sector Reforms which aired on April 29, 2014 on same channel. Last month, the programme highlighted one the continent's greatest economic problems. More than half of Africa's population lack access to electricity. This huge challenge also presents a major opportunity to discerning investors. In that edition of Innovation Africa with General Electric, CNBC Africa highlighted the smart thinking required to make the most of Africa's power deficit, looking at the big issues in policy making and the approach of operators to making the most of this opportunity.

The programme anchor, Wole Famurewa engaged Lazarus Angbazo, CEO of GE Nigeria, Andrew Alli, CEO of the Africa Finance Corporation and Solomon Adegbie-Quaynor, Country Manager of the IFC in Nigeria in a highly educative discourse on innovation in the formulation of government policies for power sector reforms across Africa; covering different points such as the smart thinking required to incorporate alternative electric power sources into power sector reforms, innovative incentives for investors and the impact of new technology on initiatives designed to light up the continent.

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