sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Absolut and Lady Gaga collaborate on the “artRAVE: the ARTPOP Ball” U.S. tour

Tuesday 6 May 2014

Absolut and Lady Gaga collaborate on the “artRAVE: the ARTPOP Ball” U.S. tour

Absolut signs a deal with Lady Gaga to transform the artRAVE: the ARTPOP Ball concert series tour across the USA into a totally new, vivid experience that syncs with the brand’s ethos. As part of this project, Absolut will create a special on-stage bar, Absolut ARTPOP Lounge, that will be open for lucky fans, launch a special cocktail and roll out competitions for fans.

Throughout Lady Gaga's US concert tour, Absolut will provide the opportunity for lucky fans to watch the performance from the Absolut ARTPOP Lounge – a one-of-a-kind, onstage bar created to be part of the theatrical set – while sipping custom cocktails like the "Absolut Gaga" (ginger ale, apple sparkling cider, grapefruit and Absolut).

How will Absolut transform a Lady Gaga lover from a spectator to part of the spectacle?  Two lucky fans at each concert in the United States will be chosen in real-time each to have their seats transformed.  Fans also have the chance to win Absolut ARTPOP Lounge tickets to select shows across the country through the #Absolutgaga contest at www.absolutgaga.com.  Fans are encouraged to share creative ideas for how they would transform their community for a chance to win.


"At Absolut, we believe transformative collaborations are the cornerstone of creativity," said Joao Rozario, Vice President, Vodkas, Pernod Ricard.  "Absolut – a brand with a rich history of innovative collaborations with artists spanning art, music and fashion – and Lady Gaga, a beacon of creativity and individuality, are coming together to add awe to an already inspiring entertainment experience."

How will Absolut transform a Lady Gaga lover from a spectator to part of the spectacle?  Two lucky fans at each concert in the United States will be chosen in real-time each to have their seats transformed.  Fans also have the chance to win Absolut ARTPOP Lounge tickets to select shows across the country through the #Absolutgaga contest at www.absolutgaga.com.  Fans are encouraged to share creative ideas for how they would transform their community for a chance to win.

In addition, beginning May 12, a dozen LGBT-friendly bars in cities throughout the country will host Gaga-inspired runway shows. Fans will compete to prove who can best transform themselves into their own personal expression of Lady Gaga for the chance to win two tickets to the Absolut ArtPOP Lounge at the ArtPOP Ball in their city. While witnessing the Gaga transformations, participants and onlookers can enjoy another Gaga-inspired cocktail "The Absolut Monster," made up of Absolut Mandrin, pineapple juice and grenadine.

The artRAVE: The ARTPOP Ball world tour kicks off in Fort Lauderdale, FL on May 4 followed by dates across North America, Asia, Australia and Europe.   More than 750,000 tickets have already been sold for the tour making it one of the biggest of 2014.

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