BrandArena: Nigeria, others Benefit from P&G’s 7 Billion Litres of Clean Drinking Water

Tuesday, 29 April 2014

Nigeria, others Benefit from P&G’s 7 Billion Litres of Clean Drinking Water

Nigeria has been listed as one of the several countries that benefited from  Procter & Gamble’s (P&G) 7 billion litres of clean drinking water delivered through the company’s global non-profit Children’s Safe Drinking Water (CSDW) programme.
President Bill Clinton and daughter, Chelsea join P&G's Allison Tummon Kamphuis in purifying water using P&G water purification packets in Rwanda

According a statement signed and released by Lisa Popyk of P&G Global Sustainability Communications from the global headquarters of global fast moving consumer goods giant in Cincinnati, United States, Procter and Gamble (P&G) through its CSDW has delivered over 7 billion litres of clean drinking water to families in about 75 countries across the world since its establishment nine years ago.

P&G runs the Children’s Safe Drinking Water (CSDW) programme in collaboration with Population Services International (PSI), CARE, Save the Children, World Vision, the U.S. government, and others. The programme continues to save lives in Nigeria and several other African states including Democratic Republic of the Congo, Ethiopia, Kenya, Malawi, Rwanda, South Sudan, Tanzania, and Uganda and in several other countries.

The programme has yielded great results since its commencement nine years ago. According to the statement, “During the last 9 years, working with a wide range of more than 140 partners, the P&G Children’s Safe Drinking Water programme has provided clean drinking water in more than 75 countries. More than 7 billion litres of purified drinking water have been provided which have helped avert more than 293 million days of illness and helped save an estimated 39,000 lives.”

Working with many partners across the world, the P&G Children’s Safe Drinking Water programme has also provided water purification packets for emergency relief in many major natural disasters in the last 9 years, including: the Southeast Asia tsunami; hurricanes in the Caribbean and Philippians; floods in the Philippines, Bangladesh, Myanmar, India, Cambodia, Thailand, and Pakistan; earthquakes in Pakistan, China, Haiti, Chile, and Indonesia; cholera outbreaks in much of Africa; and the West Africa/Sahel famine.

 “P&G is proud to reach this milestone of delivering 7 billion litres of clean water to children and families. Together with our partners, we are providing a simple to use, but life-changing solution,” said Allison Tummon Kamphuis, P&G Children’s Safe Drinking Water Leader. “As we advance the program toward our goal of saving one life every hour, we are motivated to help many more children and families get the clean water they need, whether in a rural village, a nutrition are program, or during natural disasters.”
Girl demonstrating how to apply the P&G Water Purifier

The programme is part of Clinton Global Initiative (CGI) commitment to save one life every hour by the year 2020. Just recently, the P&G CSDW delivered its 7 billionth litre of clean drinking water to a family in Brazil. The 7 billionth litre donation marks the expansion of CSDW into Brazil with implementation partner ChildFund

The 7 billionth litre was provided to Claudia and Gilberto Pereira Barbosa and their four children near the community of Araçuai in the Jequitinhonha Valley region with local partner ChildFund. Living in the dry, dusty rural south-eastern region of Brazil, the family has been drinking from a contaminated river nearby for years - their only water source.

Commendations have continued to trail P&G’s CSDW delivery of its landmark 7 billionth liter of safe clean water across the globe. “The most basic thing is clean water and through their CGI Commitment to Action P&G has now provided a litre of clean water for every person on the planet which is an astonishing thing” said President Bill Clinton. When witnessing the transformation of contaminated drinking water treated by the P&G packets he added, “This is one of the simplest, quickest things we can do to save the lives of children under 5 years old.”

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