BrandArena: Maltina Set To Share Happiness at Lagos Carnival, Black Heritage Week

Tuesday 8 April 2014

Maltina Set To Share Happiness at Lagos Carnival, Black Heritage Week

In line with its tradition of putting smiles and happiness on the faces of Nigerians, Maltina - the premium non-alcoholic malt brand from the stable of Nigerian Breweries Plc - has rolled out strategic plans to reward consumers and Nigerians with freebies during the exciting and colourful Lagos Carnival and Black Heritage week.

Senior Brand Manager Maltina, Mr. Adewole Adedeji, who revealed this, said most Nigerians are aware of the fact that the brand is all about sharing happiness.“The Maltina story has always been the story of sharing, friendship, togetherness and a good time with loved ones. We always explore avenues that bring people together in an atmosphere of friendship. And what better way to bring people together than by providing them with what makes life enjoyable. That is the brand promise we stand upon, that is why we want to make this Easter celebration memorable for our consumers and Nigerians generally.”

The carnival themed ‘Lasgidi’ comes up on Monday April 21st, while the heritage week is a weeklong event scheduled to hold from the 14th of April to the 21st with various activities designed to promote the cultural and unique heritage of Lagos State.
Highlights of the Lagos Black Heritage Week include Seminars, school debates, dance drama, painting display, photo exposition, fashion display, film and video fiesta, Lagos Carnival Queen Beauty Pageant (AgbekeEko) and the Lagos Water Regatta. This week long festival is steered by Nobel Laureate Prof. Wole Soyinka.

Maltina - as a major sponsor of the events - will give consumers the opportunity to win high-end gifts which will take the form of a vending truck that will be stationed at the venue of the event to dispense various categories of gifts at the touch of a button.

It will be recalled that in September, and duringthe yuletide period last year, the brand provided free bus rides for Lagosians and Nigerians travelling to Port Harcourt, Enugu and Calabar in the South East through a lucky dip respectively. The yuletide initiative was in collaboration with foremost transport company, Young Shall Grow Motors. The brand is also the brain behind the highly successful annual family dance reality TV show, Maltina Dance All (MDA).


  1. Maltina and happiness are two side of a coin. Carnival mood activated. Lol

  2. I no dey miss this carnival this tym. Make I follow share for the happiness