BrandArena: Google+ Team Up With Manchester United To Create Digital Fan Experience

Monday 3 March 2014

Google+ Team Up With Manchester United To Create Digital Fan Experience

Google+ and English Premier League club, Manchester United have teamed up to create a unique digital opportunity for the club’s international fanbase, with United fans around the world set to appear on pitchside hoardings during the club’s upcoming Barclays Premier League game with Liverpool on 16th March, via a Google+ Hangout.

Throughout the match, Front Row supporters will be able to share in the magic of being at Old Trafford, joining 75,000 ticket holders and fellow Front Row participants the world over.

Richard Arnold, Manchester United’s group managing director, said: ‘This ground-breaking initiative offers a dynamic and innovative way for our fans worldwide to get even closer to the club they love.’

‘Working with Google we are giving the chance for some of our 659 million followers around the globe to have a unique opportunity to be pitchside at one of the biggest games in world football, something that is a dream for all United fans, no matter where they live.’

Cristian Cussen, the head of Google+’s EMEA division, added: ‘For Google, Front Row is an exciting experiment into what the future of supporting your team could be, and we couldn’t think of a greater partner than Manchester United to kick it off.’

Each Front Row participant will receive professional photographs of their appearance, as well as a welcome on United’s Google+ page, shared with nearly two million followers. So what are you waiting for? Get involved with #MUFrontRow to be a part of history.

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