BrandArena: Why Apple remains World's Most Admired Company

Friday 28 February 2014

Why Apple remains World's Most Admired Company

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In Fortune’s annual ranking of the world’s most admired companies, Apple topped the charts yet again for 2014. Amazon took second place and Google took third. Last year, Google was second while Amazon was third.

According to Fortune, the reason for Apple’s dominance is because: "Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period.

"The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices".
Fortunes says Google is second because: "The Silicon Valley giant continues to be the most attractive place to work, placing first on LinkedIn’s Most In Demand Employers and Fortune‘s Best Companies to Work For lists in 2013. Also, this year the Android OS is expected to overtake Apple’s iOS as the number one mobile operating system in the US and Canada; and Google Play is expected to overtake the Apple App Store in total number of apps for mobile and tablet".

The most admired tech companies are Apple, Google Amazon. There is no room for a non-US company.

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