BrandArena: SHARP, Dajcom Unveil New Partnership for Nigerian Market

Thursday, 27 February 2014

SHARP, Dajcom Unveil New Partnership for Nigerian Market

Group Deputy General Manager, Sharp Corporation Japan, Mitsuo Nakashima, Managing Director Dajcom Limited, David Safa and the Managing Director Sharp Middle East FZE Dubai, Fumio Yamaguchi  at the partnership announcement between Sharp and Dajcom in Lagos today.
Multi-billion dollar global conglomerate Sharp, andleading electronics and home appliances manufacturer, distributor and retailer in Nigeria,Dajcom Limited, have unveiled a new strategic partnership that will see Dajcom assemble, distribute and retail different Sharp home appliances in the Nigerian market.

The two top brands, Sharp and Dajcom, strongly believe this strategic alliance will excite consumers in Nigeria. Sharp, a global brand renowned for its innovative Japanese technology, two years warranty, genuine spare parts and widespread professional network of service centres, will extensively make available in the Nigerian market, her high quality products at competitive prices. This huge provision willbe backed up by Dajcom’s first class after-sales service and excellent distribution network within the country.

Mr.TagamiYasuharu, Director of Sharp Middle East and Africa,while expressing excitement over the partnership said:“For Sharp, Nigeria is an extremely important market, and with Dajcom Ltd as our partner we are committed towards enriching every Nigerian household with our one-of-a-kind technology and products.”

In his response, Mr. David Safa, Managing Director of Dajcom Limited, revealed that thestrategic partnership between his company,Dajcom and Sharp was an integral part of his organisation’s long-term vision in Nigeria. “Together we are confident of a bright and mutually rewarding future with our consumers.I am confident about the collaboration, and Sharp products would become popular among Nigerians in the near future,” he stressed.

Sharp Middle East FZE is a wholly owned subsidiary of Sharp Corporation, Japan. Its company in Dubai, United Arab Emirate is the regional hub for the Middle East, Africa and Caucuses (CIS) regions, covering more than 80 countries with sales, marketing and customer service operation in its core business of audio-visual and communication equipment, health and environment equipment, information equipment, as well as crystalline and thin-film solar panels.

As the innovator of LCD technology, which is the basis of modern day LCD and LED TVs, Sharp’s rich heritage of R& D has also provided the world with many other ‘firsts,’ such as the world’s first ever sharp mechanical pencil back in 1915, commercial microwave oven in 1962, world’s first LCD calculator in 1973, and industry’s first camera-equipped mobile phone in 2000.

Dajcom Ltd was established in 2002, as an importer of air conditioners and later, of electronic goods, for the domestic Nigerian market. Dajcom has developed into one of the largest manufacturers and distributors, not only in Nigeria, but also across the larger group of 14 countries that form the Economic Community of West African States (ECOWAS). This exponential growth- spanning just a decade- has been marked by similar success in operational achievements.

In the past 10 years, Dajcom has acquired the reputation for being the most reliable partner for international electronics and home appliances brands in Nigeria. Dajcom’s numerous achievements include establishing the first flat panel TV assembly line in West Africa, modern factory, logistic hubs and a wide distribution network.


  1. I linked up with this blog from a friend's retweet and I'm most say I'm impress with the design, content and special reports you provide.

    I see SHARP really coming back in a bigger and better way with their partnership with DAJCOM. Lucky Nigeria. Lol

  2. Sharp products have been in Nigerian market for over 40 years and I think this partnership will boost their competition in the market again

  3. Na true talk Sharp seems to have lot its market share in Nigeria for some years now. The collabo could help them