BrandArena: Gillette Announces Lionel Messi as New Global Ambassador

Monday 3 February 2014

Gillette Announces Lionel Messi as New Global Ambassador

World’s leading male grooming brand, Gillette has announced Lionel “Leo” Messi as the new global face of its upcoming international football campaign. Gillette has also become a partner of the Leo Messi Foundation to support its mission.

Lionel Messi (Picture credit:
Gillette’s partnership with Messi will launch the brand’s ‘Inner Steel’ campaign showcasing the unrivaled passion and mental toughness required of players and fans to drive their teams to victory and show their colours for their country.

Along with global ambassador Messi, Gillette is partnering on a local level with an elite portfolio of teams and players from around the world including; Joe Hart (England), Thomas Muller (Germany), “Oscar”, “Paulinho” and “Lucas” (Brazil), “Chicharito” (Mexico), “Falcao” (Colombia), Sergio “Kun” Aguero (Argentina), Juan Arango (Venezuela), Alexis Alejandro Sánchez “Alex Sánchez” (Chile), Shinji Kagawa (Japan), Ki Sung-Yueng (South Korea) and “Player of the Century” Pele (Brazil), as well as world leading national teams including Spain, Argentina,Brazil, Italy, Mexico, Venezuela and Chile

Messi comments on his partnership with Gillette: “Throughout my career I have been fortunate to have a great deal of success on the field; but I know that the strongest performances come only when you commit 100 percent to the task at hand and display the strength and mettle to give it all. Inner Steel is inherent within all men. It’s the unwavering commitment and dedication to the colours of your team or country no matter what. Gillette is a brand that shares my resolve and determination to try to be the best and I know that together we can show men everywhere that the strongest performances come when you strengthen the Inner Steel inside and show your colours on the outside.”

Gillette Global vice president, John Mang also added, “This is a new era for Gillette and Football. We are excited to partner with Lionel Messi and a stellar line up of world-class players and teams. These athletes meticulously hone their skills and strive for precision on the field. They are at the top of their sport and their passion to be their best, is an inspiration to us all.”

Inspired by these world-class football ambassadors and National teams, throughout the Inner Steel campaign, Gillette will be encouraging football fans across the globe to show and share their Inner Steel and support of their nations colours by asking men everywhere to demonstrate that they, like Gillette, are Made From Steel, Driven by Their Colours.

At a time when the world’s footballers are pushing themselves to their limit, Gillette aims to ignite fans’ inner strength and celebrate the role that they play in helping their teams strive for success. The ‘Inner Steel’ campaign reinforces the role of Gillette as a brand that has promised and strives to deliver the best for 800 million men every day for over 100 years.

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