BrandArena: Eurosport hits record digital figures

Tuesday 4 February 2014

Eurosport hits record digital figures

The Eurosport Group has began its 25th year by pulling its highest ever numbers of fans to its online and mobile editorial offer.

According to reports on by Sport Industry Group, the pan-European sports platform achieved its best digital performance ever in the opening weeks of 2014, breaking the 7 million digital fans per day benchmark for the first time.

‘In 2013 we set ourselves the target of reaching 8 million fans every day with our online and digital offer. It was ambitious and I am delighted the results in January show we are on track to reach it.’

‘The breadth of content being produced on and the quality of the editorial mean we have a very strong offer which fans are clearly enjoying and returning to. We have more scope to grow our audience on mobile this year and given the packed year of sport ahead we are well placed to attract even more fans', Eurosport’s director of internet and new media, Arnaud Maillard, was quoted as saying in the report.

No comments:

Post a Comment