sitemaps.org/schemas/sitemap/0.9/sitemap.xsd BrandArena: Maltina Shares Happiness At CARNIRIV 2013

Saturday, 28 December 2013

Maltina Shares Happiness At CARNIRIV 2013

L-R: Overall winner Gbenga Awokoya, 3rd place winner, Mrs. Chika Brown and 2nd place winner, Stanley Eze, at the CARNIRIV Maltina Dance Competition  in Rivers State
Determined that its consumers have the best always, Nigeria’s leading Malt brand, Maltina, from the stable of Nigerian Breweries Plc, feted those that thronged the city of Port-Harcourt for the annual colourful CARNIRIV which took place recently. Noted for promoting dance and family bonding, its stand was a beehive of heightened activity as visitors had a feel of the recent dance steps in town.

Renowned for sharing happiness, the vivacious Maltina Pavilion - situated at the Liberation Stadium, Elekahia Port-Harcourt - was filled with fun and excitement. Consumers were treated to good music, free Maltina drinks and tasty barbeque much to their delight.

The high point of the carnival was the mini Maltina Dance Competition (MDA) which saw dancers from different age groups contest for amazing prizes. At the end of the contest, 17 years old Gbenga Awokoya who hails from Ogun state, emerged overall best dancer carting home a brand new generating set. Awokoya who has been dancing for 8 years said “Winning a brand new generator from Maltina today is just great. I did not know I would win. My parents will be so happy to see this.”
Speaking at the carnival, Assistant Brand Manager, Maltina, Diekoye Oyeyinka, said this is the brand’s way of sharing happiness with its consumers.

“The Carnival was really fun. It was exciting seeing people come out and dance and have a good time. Maltina decided to be part of the show so that we can share happiness with people in their comfort zone which is what the Maltina brand stands for. Maltina is a very family oriented brand. It is all about sharing happiness. Carnivals such as this are a very good way for Maltina to also share happiness with people. Maltina feels it is very important to connect with our consumers wherever they are.”
He added that Maltina will continue to share happiness and put smiles on the face of consumers wherever they may be.

The audience went into frenzy when they were treated to a live dance performance by reigning MDA champions, the Briggs family.

Speaking after an awesome performance, Sotom Briggs, family representative for the Briggs family said, “We are happy to be part of this Carnival with Maltina. We are excited at the reception our home crowd gave us. It’s just awesome. Since we won MDA 7, our lives have changed a lot. As a result of our success most people are now interested in learning how to dance.  I’m now a dance instructor. I’m trying to reach out and help develop dancers. I’m so glad Maltina gave us such a platform which we are leveraging now to change other peoples ‘lives. We are like stars now. Anytime we go out, people always want to identify with us.”

The second position went to Stanley Eze, a 15 year old, JSS2 student of Eleka Secondary School. He was rewarded with a brand new Home Theatre. “I started dancing when I was a kid”, he said “my elder brother taught me how to dance. I feel very good right now and I’m happy  I won a home theatre. I have never won anything this big. Maltina has really made me and my family happy this season.”

A vibrant dancer, 45 year old, Mrs. Chika Brown, dazzled the audience with her sublime skills which earned her the third position. Mrs. Brown, a teacher who hails from Bonny, took home a brand new Plasma Television Set. She stressed that “dancing runs in my blood. I feel very happy winning this Plasma TV. Maltina has really made me and my family happy this season. The truth of the matter is that my children and I drink Maltina a lot and I believe we have been rewarded for our patronage.”

It would be recalled that Maltina was also a part of the annual Lagos Carnival which took place earlier in the year. The high point of the Lagos Carnival 2013 was the Flash mob performance organized by Maltina which remains the biggest Flashmob in Nigeria.

No comments:

Post a Comment