BrandArena: Maltina Dance All wins Best Dance Show at SPANFEST award

Tuesday 3 December 2013

Maltina Dance All wins Best Dance Show at SPANFEST award

Barely one month after Maltina, the nation’s number one malt drink from the stable of Nigerian Breweries Plc, was adjudged best brand in Consumer Promotion and Innovation at the just concluded Advertisers Association of Nigeria (ADVAN) awards for Marketing Excellence, another award has come its way.

The brand’s consumer engagement activation, Maltina Dance All (MDA), the family dance competition was picked as the best dance show in the Nigeria corporate category at the Society for Performing Art in Nigeria Festival (SPANFEST) award which was held at the Oceanview Restaurant in Lagos.

Speaking after receiving the award, Mr Walter Drenth, Marketing Director Nigerian Breweries Plc, said that, Maltina has over the years moved from a point of just giving back to consumers, but has through its innovation and creativity designed consumer engagement platforms that promote ideas, bonding and sharing happy time with every member of the family which is the true culture in Africa.

 “It should not come to anyone as a surprise that Maltina Dance All won the award”. He added “Our consumers know that we care and love them. The MDA is an activation that is best described as a platform for family and individual members to achieve their dream.”

In her comments, Mrs Ngozi Nkwoji, Senior Brand Manager Maltina described the award as a reward for creativity and consumer acceptance of the MDA. She added that the show which concluded its seventh edition in September tagged “The Evolution” of dance took families and Nigerians through dance history transcending generations. The transformation and growth of the MDA, she noted, has in no small measures contributed to the development of family and individual entertainment in the country.

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