BrandArena: Intel becomes Barcelona’s official technology partner

Thursday 12 December 2013

Intel becomes Barcelona’s official technology partner

One of the world's leading IT company, Intel has reached a global sponsorship deal with Spanish Liga football club Barcelona .

In the agreement with Intel comes as Barcelona aims to generate funds to build a new stadium, either a refurbished its current stadium Nou Camp or a new facility on land owned by the University of Barcelona.

Barcelona’s economic vice-president Javier Faus told the club’s official website: “We could generate around €250m ($340m) each year (through a naming rights deal), but we don’t support the idea. The majority of the board does not want to completely sell the naming rights of the stadium. Adding a ‘last name’ is the lesser of two evils. We could generate around €100m, but these contracts have a duration of 25 years.”

No comments:

Post a Comment